Pixalate’s Q2 2025 North America SSP Market Share Rankings for CTV, Mobile Apps, & Web: Verve No. 1 for Apple App Store in the US (46%), Index Exchange No. 1 on Web in the US (19%), & TripleLift Inc. Leads in Canada on Amazon Fire TV (55%)

According to Pixalate’s research, Magnite ranks No. 1 for CTV SSP market share in the U.S. (26%) and Canada (47%) on Roku; on mobile apps, Verve leads in the U.S. (46%) and Canada (14%) in Apple App Store apps, while Google AdExchange (18%) is No. 1 in Google Play Store Apps in Canada

London, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q2 2025 North America Supply-Side Platform (SSP) Market Share Reports for the United States (U.S.) and Canada. The reports reveal SSP market share across Connected TV (CTV), mobile apps, and websites.

The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

In addition to the U.S. and Canada reports, Pixalate also released SSP market share rankings for the United Kingdom, France, Spain, Ukraine, Netherlands, Germany, Israel, Mexico, Brazil, Japan, Australia, Singapore, and India.

Web SSP Market Share Leaders in North America

Mobile App SSP Market Share Leaders in North America

Google Play Store

Apple App Store

CTV SSP Market Share Leaders in North America

Roku

Amazon Fire TV

Apple TV

Samsung Smart TV

To compile the research in this series, Pixalate's data science team analyzed over 500 million CTV impressions across 4,600+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 6+ billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and approx 2 billion impressions on desktop and mobile web traffic in June 2025 to reveal the regional ranking of SSPs for open programmatic ads sold.

Download the SSP Market Share Reports

• U.S.
• Canada
• United Kingdom
• France
• Spain
• Ukraine
• Netherlands
• Germany
• Israel
• Mexico
• Brazil
• Japan
• Australia
• Singapore
• India
  
  

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer
The content of this press release and the Q2 2025 Supply-Side Platform (SSP) Market Share Reports, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.

Nina Talcott
ntalcott@pixalate.com

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